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Build a Business

Turn your business idea into a real business.

Zero → 1 helps you test what matters, make evidence-backed decisions and build the foundations of your business step by step.

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Built for founders ready to act on their idea.

From idea to evidence

An idea is only the beginning.

You might already have notes, research, customer conversations or an early prototype. Turning an idea into a business means answering harder questions:

Your starting point

Where are you right now?

Choose the point that best reflects where you are today.

Choose your current founder state

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Build a Business Journey

From idea to business, one step at a time.

Each stage helps you answer the questions that matter before moving forward.

The Build a Business Journey progresses from Idea to Test, Evidence, Decide, Build and Business Plan.
  1. 01Idea
  2. 02Test
  3. 03Evidence
  4. 04Decide
  5. 05Build
  6. 06Business Plan

Learn by building the business.

Founder Missions cover the work your business needs—from research and pricing to operations, finance and planning. Here is one customer-discovery example.

MISSION 01SPEAK TO POTENTIAL CUSTOMERS

Action

Talk to people who genuinely resemble your customer.

Focus on what they experience and what they already do about it.

Evidence

Capture what happens in the real world.

  • The problems they actually experience
  • What they currently do
  • What they have tried
  • What they do, not what they might do

Reflection

What changed your original assumption?

Notice where reality differs from the story you started with.

Decision

Choose what deserves testing next.

Use the evidence to move, adapt or stop.

  1. 01Mission
  2. 02Action
  3. 03Evidence
  4. 04Reflection
  5. 05Decision

Each Mission turns a specific piece of founder work into a clearer decision.

The Founder Operating System

A system for doing the work.

→1

Founder Missions

Know what to work on next.

Structured practical work moves the business forward.

→1

Evidence

Build from what happens in the real world.

Capture what you learn rather than relying on assumptions.

→1

AI Guidance

Get help without giving up the decision.

AI helps interpret and challenge. The founder decides.

→1

Founder Memory

Your work carries forward.

Relevant evidence, decisions and context remain available as the business develops.

→1

Visible Progress

See what you’ve actually built.

Progress reflects meaningful founder work, not simply logging in.

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Designed differently

Built for action, not content consumption.

Is this another online course?

No. You progress by completing practical Founder Missions and doing real business work.

Is this just AI?

No. AI Guidance supports a structured Founder Operating System built around evidence, decisions and progress.

Is this a Business Plan generator?

No. Your Business Plan is built from the evidence and decisions you create throughout the Journey.

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One structured Founder Journey

Build a Business

Move from a specific business idea through testing, evidence and decisions into strong business foundations and an evidence-backed Business Plan.

Build a Business Journey

US$150+ applicable taxes

Join the launch list and we’ll tell you when the Journey opens.

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Ready to start building?

Join the launch list and we’ll let you know when Build a Business opens.

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